Strategy. Storytelling. Creative Intelligence.

I partner with organisations to deliver communications that work across editorial, digital and visual channels.

• storytelling
• strategy
• Creative
• Credentials
• Contact

Storytelling

I trained as a journalist and have worked as a reporter, features writer and award‑winning editor across regional, national and international titles.
My work is shaped by clarity, creativity and a strong editorial instinct — the foundations of compelling, strategic storytelling.Publications include:
Daily Post / Liverpool Echo / Life in North Wales / Cheshire Life / Shropshire LivingStrengths:
• Clear, precise writing
• Multi‑platform storytelling
• Fast, accurate turnaround
• Editorial leadership and commissioning
• Ideas‑driven content

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strategy

I develop strong ideas quickly, solve problems creatively and deliver high quality work without unnecessary cost or complexity. My approach blends strategic insight with practical execution to produce communications that are imaginative, effective and grounded in real world impact.Clients include:
NHS / Boots / Portmeirion / Eni (Global Energy) / The King’s Fund / Chester CathedralCapabilities:
• Crisis and reputation management
• Multi channel campaigns
• Digital and AI assisted marketing
• Brand positioning
• Media training and messaging
• Innovative, cost effective solutions

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Creative

I run a small art studio where I paint animals, still life and landscapes. I like working with small details that give each subject its character.I take on a select number of private commissions and create designs for The House of Good Fortune. I’ve also painted a limited edition cards for Jackson’s Animal Rescue, featuring Foxy, their much loved canine ambassador.Making art keeps me attentive to detail and visual storytelling — the same skills I bring to my strategic and editorial work.

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credentials

Education
• LLB (Hons) Law / LPC (Legal Practice)
• Postgraduate Certificates in Management, Marketing & European Studies
• Professional Journalism Certificate (NCTJ equivalent)Professional Development
• AI in Marketing
• Digital Workplace Trends
• Google Digital Garage
• Scriptwriting
• Creative Writing
• NHS and Church of England Compliance TrainingAdditional Skills
• Fluent Welsh speaker
• Strong cross sector communication experience
• Editorial, strategic and digital expertise

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